SaaS Economics
LTV Models: Where Founders Lie to Themselves
The LTV lifetime value formula founders use in SaaS inflates the number with blended churn, revenue instead of gross profit, and an infinite horizon. Fix all three.
#ltv
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1 article
The LTV lifetime value formula founders use in SaaS inflates the number with blended churn, revenue instead of gross profit, and an infinite horizon. Fix all three.